Which Search Result Are You Going to Click?
Here’s the results that were calculated from AOL’s Search:
Ranking Number 1 receives 42.1 percent of click throughs.
Ranking Number 2 receives 11.9 percent of click throughs.
Ranking Number 3 receives 8.5 percent of click throughs.
Ranking Number 4 receives 6.1 percent of click throughs.
Ranking Number 5 receives 4.9 percent of click throughs.
Ranking Number 6 receives 4.1 percent of click throughs.
Ranking Number 7 receives 3.4 percent of click throughs.
Ranking Number 8 receives 3.0 percent of click throughs.
Ranking Number 9 receives 2.8 percent of click throughs.
Ranking Number 10 receives 3.0 percent of click throughs.
To sum it up, you’d have about 42.1% chance you’d click the first search result over the other/following results.
It’s also interesting to notice that you have a greater chance of clicking the 10th result (3.0%) over the ninth (2.8%).
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Filed under: Studies, Search Engines
Being first in any search ranking gives you a massive head start against the competitors.